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By : M Alaa Mandour

Abs t ract Within the last decade the media's full potential has been its use as a tool for conception and production of new architecture. What is this new architecture? Is it is really new or it is just a term to describe a transitory fashion development similar to the short lived post-modern flirtations of the 80th? A quick view at some of the buildings being constructed today does certainly suggest that there is a totally different approach to the production and the resultant form of architecture. Traditional methods of architecture conception are being replaced by digital media; a revolt, that many argue, has far-reaching inference in how the architectural entity is presented, recognized and practiced. More prominently, it proposes new formal possibilities absurd a decade ago. Architects working within this digital realm utilize CAD/Cam systems, CNC milling systems and software programs such as Maya, Form Z, and CATIA. Terms such as beauty, scale and proportion, used to describe the formal character of the pre-digital vernacular are being replaced by adjectives such as smooth, supple, and morphed, derived from the digital practice. The built result of such experiments are obvious the world over, whether it is Gehry's Philadelphia Music Hall, or Itto's new opera in Thailand, among others. The work these architects was, a decade ago, confined to the virtual space of the computer, only seen in architectural magazines, viewed as a radical approach to architecture. However, the digital revolution has allowed for this vision to be transformed into reality. The use of digital tools both as a presentation tool and form generating device is unquestioned, given, and will in the future consider any other traditional systems. Spaces have gone from being a physical to virtual of a gigantic digital network of networks, which shapes our collective future. The way and pace at which we connect, communicate, memorize, imagine and control the flows of valuable information have changed forever. The paper also will introduce a new concept of virtual urban spaces and interaction between it and the physical urban environments.
Keywords : Merge, Digital Thinking, Virtual Urban Spaces, Digital Production, Virtual.

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